Ocean Days — 3D Animation Festival Giving substance to an identity.
Client : Collectif Owlshake Juin 2025 · Bordeaux
For the Owlshake collective’s first promotional video for the Ocean Days festival, we transformed their graphic identity into a 3D character. Integrated into live-action footage shot on the Sainte-Catherine Promenade in Bordeaux, this character serves as the central theme of a 3D animation designed for social media.
from 2D logos to 3D animations
Make the character step outside the frame.
A vertical 3D video designed to capture viewers’ attention from the very first seconds. The character immediately appears in a real-world setting—right in the heart of Sainte-Catherine Street—thanks to 3D integration designed to preserve the lighting and atmosphere of the scene.
Owlshake Collective · Events
Events · Communications
1 video · Instagram 9:16
Sunsplash and 3D Animation: Blurring the Line Between Reality and Creativity
Growing in scale without losing our identity
The Owlshake logo was originally designed to be flat. To bring it into a 3D animation, we had to rethink this identity in three dimensions: building its volumes, textures, and proportions while preserving the shapes that make it instantly recognizable.
Then it was time to bring him face-to-face with reality. As part of a scene shot on the Promenade Sainte-Catherine in broad daylight, the character had to react to the same light as his surroundings. Shadows, textures, volumes, and lighting were thus refined to ensure a natural 3D integration into the image.
“Transitioning from a visual identity to a physical presence without losing what makes it recognizable: that was the real challenge of the project.”
Making of et dérivés
One character, multiple stories.
Three videos, three formats presented in their native aspect ratios: the 9:16 vertical asset for Instagram, and two animation tests—texture in 1:1, turnaround in 16:9.
Creation of a 3D mascot for Owlshake
From the storyboard to integration and the final 3D animation.
Six steps to bring a character to life and ground them in reality, from the plate to the sunlight of Bordeaux.
Storyboard & Art Direction
Definition of the visual concept: the mascot's appearance, interactions with the set, camera movements, and the sequence's pacing.
3D Modeling
Transformation of the 2D owl logo into a 3D character: volumes, proportions, and shapes are reconstructed in keeping with Owlshake’s visual identity.
Constraint: preserve the characteristics that make the mascot instantly recognizable.
Texturing & rigging
Creation of materials and textures, followed by the setup of the rig to enable the character to be animated and to give it movements consistent with the scene.
Filming on Sainte-Catherine Promenade
Filming the real-world set while tracking the elements needed to integrate the 3D character.
Stakes : reproduire précisément la perspective, la caméra et les conditions de lumière de la scène réelle.
Animation & lighting 3D
Animation of the mascot and creation of 3D lighting that matches the natural light on set: shadow direction, light intensity, and interactions with the set.
Compositing & Editing
Integrating 3D rendering into live-action footage, then adjusting the colors, effects, and editing rhythm to harmonize the whole with the festival video.
Result : a 3D mascot that seems to truly blend into the scenery of the Sainte-Catherine Promenade.
Endless possibilities
A mascot designed to go beyond a single campaign
Ocean Days didn't just result in a promotional video. The transformation of the logo into a 3D character created a fully animatable asset that can be reused in new settings, formats, and campaigns.
The same character was thus able to be reused in a subsequent collaboration with Owlshake, without having to start from scratch on the modeling and animation.
Owlshake · Bien Public · Dec. 2025
Owlshake
Second collaboration: the same 3D owl, this time set on a real dance floor, under the lights of a bar in Bordeaux.
Your project deserves a vision that matches its ambition.
Tell us what you want people to understand, feel, or imagine. We’ll suggest the most appropriate visual language and deliverables.