Owlshake — 3D animation for a public bar Bringing an identity back to the stage.
Client : Collectif Owlshake December 2025 · Bordeaux
Following an initial collaboration on Ocean Days, Owlshake once again entrusted us with designing their visual identity for a party at Le Bien Public in Bordeaux. This time, their 3D mascot returns in a darker setting to accompany the various guest DJs.
The Return of the 3D Mascot
Give the mascot a new scene.
A vertical video designed for Instagram, in which the 3D mascot blends seamlessly into the scene at Le Bien Public. The bar’s lights, the nighttime atmosphere, and the real-life setting become the character’s playground, creating a seamless transition between 3D and live-action footage.
Owlshake Collective · Events
Events · Communications
1 video · Instagram 9:16
Sunsplash and 3D Animation: Extending a Brand Identity to a New Universe
Bringing together 3D mascots, artists, and live-action footage
This second collaboration required us to go beyond simply incorporating the character. The video had to bring together several visual elements—3D animation, footage of the venue, and content featuring the guest DJs—without compromising the cohesiveness of Owlshake’s identity.
The work therefore focused as much on 3D animation as on editing. The mascot had to be able to appear at different points in the video and create transitions between sequences, while the footage of the artists had to blend naturally into the overall production.
“The challenge was to turn 3D into a true visual language: no longer just integrating a mascot into the real world, but using it to connect various pieces of content within a single brand identity.”
Making of et dérivés
One character, multiple stories.
Three videos, three formats presented in their native aspect ratios: the 9:16 vertical asset for Instagram, and two animation tests—texture in 1:1, turnaround in 16:9.
Creation of a 3D mascot for Owlshake
From the storyboard to the final integration.
Six steps to bring a character to life and ground them in reality, from the plate to the sunlight of Bordeaux.
Storyboard & Art Direction
Development of the visual concept, pacing, and various appearances of the 3D mascot.
3D Adaptation
A new approach to lighting, materials, and staging to ground the character in the evening’s darker atmosphere.
Character Animation
Reuse of the mascot's rig and creation of the mascot's movements and interactions with the video's visuals and rhythm.
3D Integration into Live-Action Footage
Outdoor shot, natural light in June, tracking markers placed in the scene.
Technique : Visual tracking markers placed in the real-world scene to precisely align the virtual camera with the physical camera.
Editing & Artist Content
Integrating videos from guest DJs and creating transitions to link the various pieces of content.
Compositing & Final Touch
Combining 3D and live-action footage, harmonizing lighting and colors, and then finalizing the edit.
Result : a 3D identity capable of bringing together the venue, the artists, and the Owlshake universe within a single video.
OceanDays · Festival · June 2025
Where It All Began
Premiere collaboration : le logo 2D d’Owlshake transformé en personnage 3D, intégré en exterieur sur la promenade Sainte-Catherine.
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