Owlshake
Second collaboration with the Owlshake collective. The 3D mascot was integrated directly onto the actual dance floor at the Bien Public bar—combining 3D animation and live footage to create an Instagram video unlike any other.
The Challenge
A second collaboration
Following the success of the Ocean Days project, the Owlshake collective reached out to Sunsplash again for a new event: a party at the Bien Public bar in Bordeaux in late December 2025. The trust was already there—it was time to take things further.
The central idea
Reuse the 3D mascot already modeled for the first project—an anthropomorphic owl—but this time integrate it directly into a live-action shot of the dance floor. No virtual background: the mascot had to look as if it were actually there in the bar, under the lights of the room.
Format and Distribution
Short Instagram-format video (9:16), designed for autoplay in feeds and Stories. Viewers’ attention is captured within the first 2 seconds—the 3D integration had to be immediately striking.
— creations
Key Deliverable
Promotional Video — Owlshake
Final Instagram video — 3D Owlshake mascot integrated into live-action footage on the dance floor at Le Bien Public. Interior compositing, reconstructed artificial lighting.
Test Animation
Mascot - texture
Test Animation
Mascot — 3D turnaround
360° view of the mascot in isolation — validation of the model, texturing, and rig before integration.
Ocean Days — Instagram promo video for the festival on Sainte-Catherine Promenade. First 3D-live-action hybrid.
How it's made
Storyboard & Art Direction
Scripting the visual sequence: the mascot enters the set, interacts with the environment, and exits. Defining the camera angles to be used during the actual shoot.
Filming at Le Bien Public
Live-action footage of the dance floor, including tracking markers and light reference shots. The captured scene must align perfectly with the upcoming 3D scene.
Reuse & Adaptation of the Mascot
Reuse of the rig for the owl mascot created for Ocean Days. Adaptation of the animations for dance movements—body swings, wing flaps, and facial expressions.
Lighting & Integration
3D reconstruction of the bar's lighting—colored lights, reflections on the floor, and cast shadows. The lighting of the mascot must match that of the actual location perfectly.
Compositing & Final Editing
Integration of 3D rendering into live-action footage, color correction, and the addition of atmospheric effects. A dynamic edit set to the event’s music.
Previous project →
Oceandays
2D logo → 3D character integrated into an outdoor setting. June 2025
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Bordeaux · Montpellier · France & International